Google has provided a tool, Google Analytics, for site owners to track visitors movement in graphical form, text report form and image interaction form (presented as a map overlay).

To start tracking a website, one must have a Google account first. Under the Analytics Settings page,  a new profile (registering the URL of the site)  should be created by clicking the add website profile link and the Analytics tracking code provided should be inserted before the </body> tag of every page to be tracked.

Site owners can take advantage of the tool for tracking the movements of the site visitors which will be also useful for monitoring the cost effectivity of the online marketing initiatives. And, it is also a means of getting informed of the site design improvements, the drive targeted traffic, and the increase of market conversions and profits.